In the heartfelt music video “Rooh” by Noor Chahal, TAC -The Ayurveda Co seamlessly integrates its Ayurvedic skincare products into the narrative, elevating the song’s emotional depth. Penned by Nirmaan and showcasing Noor’s soulful vocals, the music video not only captures the essence of love but also subtly highlights the purity and healing powers of TAC -The Ayurveda Co’s products.
As the first release from the YouTube Foundry Class of 2022, TAC -The Ayurveda Co sought Rtist 91’s expertise in boosting their brand visibility, and the result was a beautifully crafted campaign that blended music and wellness perfectly. The music video depicts a beautiful love story while effortlessly integrating TAC -The Ayurveda Co’s products into the scenes, subtly reinforcing the brand’s essence of natural, effective skincare solutions.
With over 5 million views on YouTube and widespread social media sharing, the “Rooh” campaign resonated deeply with viewers and helped TAC -The Ayurveda Co to create a lasting brand impression. The cross-promotion with top artists like Ammy Virk, Neeru Bajwa, and Aparshakti Khurana significantly expanded TAC’s reach, solidifying its presence in the global market.
Project
TAC – The Ayurveda Co Meets Soul in ‘Rooh’: A Perfect Blend of Wellness & Music
Noor Chahal’s “Rooh” music video integrates TAC-The Ayurveda Co’s Ayurvedic skincare products into a love story, boosting brand visibility. The campaign, featuring Rtist 91’s expertise, resonated with viewers and expanded TAC’s global reach.
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Floating in Love: Noor Chahal x Prophec Groove in ‘Malang’
Feel the rhythm of love with #Malang by Noor Chahal and Prophec—a magical blend of Afrobeat and Amapiano that’ll make your heart dance on the clouds! 💃✨ From Spotify’s RADAR…
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Ammy Virk Global Brand Ambassador
Ammy Virk, Redtape’s global ambassador, successful 2024 Autumn Collection campaign, showcasing inclusivity and regional diversity, boosting brand awareness and establishing Redtape as a trendsetter.
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Janiye: Noor Chahal’s Soulful Spin for Netflix’s Chor Nikal Ke Bhaga
Netflix’s “Chor Nikal Ke Bhaga” features a romantic female version of ‘Janiye’ by Noor Chahal, curated by Rtist91, enhancing the film’s appeal and showcasing the power of music and cinema.